{"id":2055,"date":"2026-07-27T02:36:38","date_gmt":"2026-07-27T02:36:38","guid":{"rendered":"https:\/\/www.vpascode.com\/de\/docs\/uncategorized\/funnel-chart-conversion-stages-and-process-drop-off-guide\/"},"modified":"2026-07-27T02:36:38","modified_gmt":"2026-07-27T02:36:38","slug":"funnel-chart-conversion-stages-and-process-drop-off-guide","status":"publish","type":"ld_docs","link":"https:\/\/www.vpascode.com\/de\/docs\/vpascode-docs\/funnel-chart-conversion-stages-and-process-drop-off-guide\/","title":{"rendered":"Trichterdiagramm: Konversionsstufen und Prozessabfluss"},"content":{"rendered":"

Beim Verfolgen des fortschreitenden Abflusses \u00fcber aufeinanderfolgende Schritte oder Konversionspfade ist das Trichterdiagramm<\/strong> ist das Standard-Visualisierungswerkzeug. Durch die Darstellung von Werten als gestapelte trapezf\u00f6rmige Bl\u00f6cke, die sich \u00fcber die Stufen hinweg verengen oder verbreitern, erm\u00f6glichen Trichterdiagramme es Benutzern, Konversionsengp\u00e4sse, Abflussraten und Prozesseffizienz<\/em> auf einen Blick zu erkennen \u2013 beispielsweise Stufen eines Verkaufspipelines, E-Commerce-Kassenabl\u00e4ufe oder Lead-Generierungstrichter.<\/p>\n

Die Funktionsweise von Trichterdiagrammen<\/h2>\n

In Apache ECharts werden Trichterdiagramme mit Hilfe von type: 'funnel'<\/code>. Jedes Datenobjekt enth\u00e4lt eine name<\/code> und einen numerischen wert<\/code>. Die Engine sortiert die Daten automatisch von gr\u00f6\u00dft zu klein (oder umgekehrt) und skaliert die Breite jedes Trapezes im Verh\u00e4ltnis zum maximalen Wert in der Serie.<\/p>\n

1. Grundlegende Einrichtung<\/h3>\n

Um ein grundlegendes Trichterdiagramm zu erstellen, geben Sie Kategoriestufen innerhalb Ihres Series-Datenarrays an und legen Sie fest type: 'funnel'<\/code>:<\/p>\n

\n
\nECharts<\/span>
\n
\n<\/path><\/path><\/svg>
\nECharts in VPasCode bearbeiten<\/span>
\n<\/a>\n<\/div>\n
\n
\r\n
\r\n ECharts<\/span>\r\n \r\n <\/path><\/path><\/svg>\r\n Edit ECharts in VPasCode<\/span>\r\n <\/a>\r\n <\/div>\r\n
\r\n 
option = {\r\n    tooltip: {\r\n        trigger: 'item',\r\n        formatter: '{a} \r\n{b}: {c} ({d}%)'\r\n    },\r\n    legend: {\r\n        top: '5%',\r\n        left: 'center',\r\n        data: ['Anfragen', 'Angebote', 'Angebote', 'Verhandlungen', 'Abschl\u00fcsse']\r\n    },\r\n    series: [\r\n        {\r\n            name: 'Verkaufstrichter',\r\n            type: 'funnel',\r\n            left: '10%',\r\n            top: '18%',\r\n            bottom: '10%',\r\n            width: '80%',\r\n            min: 0,\r\n            max: 100,\r\n            minSize: '0%',\r\n            maxSize: '100%',\r\n            sort: 'absteigend',\r\n            gap: 2,\r\n            label: {\r\n                show: true,\r\n                position: 'innen'\r\n            },\r\n            data: [\r\n                { value: 100, name: 'Anfragen' },\r\n                { value: 80, name: 'Angebote' },\r\n                { value: 60, name: 'Angebote' },\r\n                { value: 40, name: 'Verhandlungen' },\r\n                { value: 20, name: 'Abschl\u00fcsse' }\r\n            ]\r\n        }\r\n    ]\r\n};<\/code><\/pre>                <\/div>\r\n                
\r\n                    \r\n                        <\/path><\/path><\/svg>\r\n                        Edit ECharts in VPasCode<\/span>\r\n                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n            \n<\/p><\/div>\n
\n
\n<\/path><\/path><\/svg>
\nECharts in VPasCode bearbeiten<\/span>
\n<\/a>\n<\/div>\n<\/div>\n
\"\"<\/p>\n
\u00a0<\/p>\n
Fortgeschrittene strukturelle Techniken<\/h2>\n
Trichterdiagramme k\u00f6nnen mit Pyramidenlayouts, benutzerdefinierten Stufen-Ausrichtungen oder doppelten Trichter-\u00dcberlagerungen angepasst werden, um verschiedene Konversionskan\u00e4le zu vergleichen.<\/p>\n
1. Umgekehrtes Pyramidenlayout und benutzerdefinierte Ausrichtungen<\/h3>\n
\u00c4ndern Sie sort: 'aufsteigend'<\/code> um eine umgekehrte Pyramide zu erstellen, oder passen Sie funnelAlign<\/code> an, um die Stufen entlang der linken oder rechten Kante auszurichten:<\/p>\n
\n
\nECharts<\/span>
\n
\n<\/path><\/path><\/svg>
\nECharts in VPasCode bearbeiten<\/span>
\n<\/a>\n<\/div>\n
\n            
\r\n                                
\r\n                    ECharts<\/span>\r\n                    \r\n                        <\/path><\/path><\/svg>\r\n                        Edit ECharts in VPasCode<\/span>\r\n                    <\/a>\r\n                <\/div>\r\n                                
\r\n                    
option = {\r\n    tooltip: {\r\n        trigger: 'item',\r\n        formatter: '{b}: {c}%'\r\n    },\r\n    legend: {\r\n        top: '5%',\r\n        left: 'center'\r\n    },\r\n    series: [\r\n        {\r\n            name: 'Konversionspyramide',\r\n            type: 'funnel',\r\n            left: '15%',\r\n            top: '18%',\r\n            bottom: '10%',\r\n            width: '70%',\r\n            sort: 'ascending', \/\/ Zeichnet die kleinste Stufe oben, die gr\u00f6\u00dfte unten\r\n            funnelAlign: 'center',\r\n            label: {\r\n                show: true,\r\n                position: 'right'\r\n            },\r\n            data: [\r\n                { value: 20, name: 'Stufe 1: Aufmerksamkeit' },\r\n                { value: 40, name: 'Stufe 2: Interesse' },\r\n                { value: 60, name: 'Stufe 3: Entscheidung' },\r\n                { value: 80, name: 'Stufe 4: Aktion' }\r\n            ]\r\n        }\r\n    ]\r\n};<\/code><\/pre>                <\/div>\r\n                
\r\n                    \r\n                        <\/path><\/path><\/svg>\r\n                        Edit ECharts in VPasCode<\/span>\r\n                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n            \n<\/p><\/div>\n
\n
\n<\/path><\/path><\/svg>
\nECharts in VPasCode bearbeiten<\/span>
\n<\/a>\n<\/div>\n<\/div>\n
\"\"<\/p>\n
\u00a0<\/p>\n
Feinabstimmung von Layout und Stil der Stufen<\/h2>\n
Durch Hinzuf\u00fcgen von Abst\u00e4nden, abgerundeten R\u00e4ndern und benutzerdefinierten Label-Formatierungen entsteht ein sauberer Abstand zwischen den Konversionsstufen.<\/p>\n
1. Benutzerdefinierte Abst\u00e4nde zwischen Stufen und Prozentangaben<\/h3>\n
Steuerung Abstand<\/code> Abstand zwischen Trapezen und Verwendung benutzerdefinierter Label-Formatierungen, um die Prozentualit\u00e4t der Beibehaltung \u00fcber die Stufen hinweg hervorzuheben:<\/p>\n
\n
\nECharts<\/span>
\n
\n<\/path><\/path><\/svg>
\nECharts in VPasCode bearbeiten<\/span>
\n<\/a>\n<\/div>\n
\n            
\r\n                                
\r\n                    ECharts<\/span>\r\n                    \r\n                        <\/path><\/path><\/svg>\r\n                        Edit ECharts in VPasCode<\/span>\r\n                    <\/a>\r\n                <\/div>\r\n                                
\r\n                    
option = {\r\n    tooltip: {\r\n        trigger: 'item',\r\n        formatter: '{b}: {c} Benutzer'\r\n    },\r\n    series: [\r\n        {\r\n            name: 'Benutzer-Onboarding',\r\n            type: 'funnel',\r\n            left: '10%',\r\n            top: '10%',\r\n            bottom: '10%',\r\n            width: '80%',\r\n            gap: 6, \/\/ F\u00fcgt klare Trennung zwischen den Stufen hinzu\r\n            itemStyle: {\r\n                borderColor: '#ffffff',\r\n                borderWidth: 2,\r\n                borderRadius: 4\r\n            },\r\n            label: {\r\n                show: true,\r\n                position: 'inside',\r\n                formatter: '{b}n{c} ({d}%)',\r\n                color: '#fff',\r\n                fontSize: 12\r\n            },\r\n            data: [\r\n                { value: 5000, name: 'App-Besuche' },\r\n                { value: 3400, name: 'Anmeldungen' },\r\n                { value: 2100, name: 'Profil-Einrichtung' },\r\n                { value: 1200, name: 'Erste Aktion' },\r\n                { value: 800, name: 'Abonniert' }\r\n            ]\r\n        }\r\n    ]\r\n};<\/code><\/pre>                <\/div>\r\n                
\r\n                    \r\n                        <\/path><\/path><\/svg>\r\n                        Edit ECharts in VPasCode<\/span>\r\n                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n            \n<\/p><\/div>\n
\n
\n<\/path><\/path><\/svg>
\nECharts in VPasCode bearbeiten<\/span>
\n<\/a>\n<\/div>\n<\/div>\n
\"\"<\/p>\n
\u00a0<\/p>\n
Strategische Best Practices<\/h2>\n
    \n
  • Halten Sie die Stufen sequenziell:<\/strong>Funnel-Diagramme basieren auf einer sequenziellen Ablauflogik. Stellen Sie sicher, dass die Datenelemente tats\u00e4chliche Schritt-f\u00fcr-Schritt-Prozesse darstellen und keine unzusammenh\u00e4ngenden Kategorien.<\/li>\n
  • Verwenden Sie Abstand<\/code> f\u00fcr klare visuelle Grenzen der Stufen:<\/strong> Legen Sie einen kleinen Abstand<\/code> (z.\u202fB. 4px bis 6px) zwischen Trapezen verhindert, dass benachbarte Farben ineinanderflie\u00dfen und zu einem einzigen Block verschmelzen.<\/li>\n
  • Stufenprozente anzeigen:<\/strong> Kombinieren Sie Rohzahlen mit Schritt-Prozenten (z.\u202fB. unter Verwendung von {d}%<\/code> in Label-Formatierungen), damit Benutzer die Abwanderungsquoten an jedem Meilenstein sofort bewerten k\u00f6nnen.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
    Beim Verfolgen des fortschreitenden Abflusses \u00fcber aufeinanderfolgende Schritte oder Konversionspfade ist das Trichterdiagramm ist das Standard-Visualisierungswerkzeug. Durch die Darstellung von Werten als gestapelte trapezf\u00f6rmige Bl\u00f6cke, die sich \u00fcber die Stufen hinweg verengen oder verbreitern, erm\u00f6glichen Trichterdiagramme es Benutzern, Konversionsengp\u00e4sse, Abflussraten…<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":21,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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Funnel Chart Guide | VPasCode Text to Diagram Guide<\/title>\n<meta name=\"description\" content=\"Track stage-by-stage conversion metrics using ECharts funnel charts in VPasCode, a free text to diagram tool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vpascode.com\/de\/docs\/vpascode-docs\/funnel-chart-conversion-stages-and-process-drop-off-guide\/\" \/>\n<meta property=\"og:locale\" content=\"de_DE\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ECharts Funnel Chart Guide | VPasCode Text to Diagram Guide\" \/>\n<meta property=\"og:description\" content=\"Track stage-by-stage conversion metrics using ECharts funnel charts in VPasCode, a free text to diagram tool.\" \/>\n<meta property=\"og:url\" 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