{"id":2055,"date":"2026-07-27T02:36:38","date_gmt":"2026-07-27T02:36:38","guid":{"rendered":"https:\/\/www.vpascode.com\/es\/docs\/uncategorized\/funnel-chart-conversion-stages-and-process-drop-off-guide\/"},"modified":"2026-07-27T02:36:38","modified_gmt":"2026-07-27T02:36:38","slug":"funnel-chart-conversion-stages-and-process-drop-off-guide","status":"publish","type":"ld_docs","link":"https:\/\/www.vpascode.com\/es\/docs\/vpascode-docs\/funnel-chart-conversion-stages-and-process-drop-off-guide\/","title":{"rendered":"Gr\u00e1fico de embudo: etapas de conversi\u00f3n y p\u00e9rdida de procesos"},"content":{"rendered":"

Cuando se rastrea la p\u00e9rdida progresiva a trav\u00e9s de pasos secuenciales o canales de conversi\u00f3n, el Gr\u00e1fico de embudo<\/strong> es la herramienta visual est\u00e1ndar. Al mostrar los valores como bloques trapezoidales apilados que se estrechan o ensanchan a lo largo de las etapas, los gr\u00e1ficos de embudo permiten a los usuarios identificar cuellos de botella de conversi\u00f3n, tasas de p\u00e9rdida y eficiencia del proceso<\/em> a simple vista, como etapas de canal de ventas, flujos de compra en comercio electr\u00f3nico o embudos de generaci\u00f3n de leads.<\/p>\n

La mec\u00e1nica de los gr\u00e1ficos de embudo<\/h2>\n

En Apache ECharts, los gr\u00e1ficos de embudo se representan utilizando type: 'funnel'<\/code>. Cada objeto de datos contiene un nombre<\/code> y un valor num\u00e9rico valor<\/code>. El motor ordena autom\u00e1ticamente los datos de mayor a menor (o viceversa) y escala el ancho de cada trapezoide en relaci\u00f3n con el valor m\u00e1ximo en la serie.<\/p>\n

1. Configuraci\u00f3n esencial<\/h3>\n

Para construir un gr\u00e1fico de embudo b\u00e1sico, proporcione etapas de categor\u00eda dentro de su matriz de datos de serie y establezca type: 'funnel'<\/code>:<\/p>\n

\n
\nECharts<\/span>
\n
\n<\/path><\/path><\/svg>
\nEditar ECharts en VPasCode<\/span>
\n<\/a>\n<\/div>\n
\n
\r\n
\r\n ECharts<\/span>\r\n \r\n <\/path><\/path><\/svg>\r\n Edit ECharts in VPasCode<\/span>\r\n <\/a>\r\n <\/div>\r\n
\r\n 
option = {\r\n    tooltip: {\r\n        trigger: 'item',\r\n        formatter: '{a} \r\n{b}: {c} ({d}%)'\r\n    },\r\n    legend: {\r\n        top: '5%',\r\n        left: 'center',\r\n        data: ['Consultas', 'Propuestas', 'Cotizaciones', 'Negociaciones', 'Acuerdos']\r\n    },\r\n    series: [\r\n        {\r\n            name: 'Embudo de ventas',\r\n            type: 'funnel',\r\n            left: '10%',\r\n            top: '18%',\r\n            bottom: '10%',\r\n            width: '80%',\r\n            min: 0,\r\n            max: 100,\r\n            minSize: '0%',\r\n            maxSize: '100%',\r\n            sort: 'descending',\r\n            gap: 2,\r\n            label: {\r\n                show: true,\r\n                position: 'inside'\r\n            },\r\n            data: [\r\n                { value: 100, name: 'Consultas' },\r\n                { value: 80, name: 'Propuestas' },\r\n                { value: 60, name: 'Cotizaciones' },\r\n                { value: 40, name: 'Negociaciones' },\r\n                { value: 20, name: 'Acuerdos' }\r\n            ]\r\n        }\r\n    ]\r\n};<\/code><\/pre>                <\/div>\r\n                
\r\n                    \r\n                        <\/path><\/path><\/svg>\r\n                        Edit ECharts in VPasCode<\/span>\r\n                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n            \n<\/p><\/div>\n
\n
\n<\/path><\/path><\/svg>
\nEditar ECharts en VPasCode<\/span>
\n<\/a>\n<\/div>\n<\/div>\n
\"\"<\/p>\n
\u00a0<\/p>\n
T\u00e9cnicas estructurales avanzadas<\/h2>\n
Los gr\u00e1ficos de embudo se pueden personalizar con dise\u00f1os piramidales, alineaciones personalizadas de etapas o superposiciones de doble embudo para comparar diferentes canales de conversi\u00f3n.<\/p>\n
1. Dise\u00f1o de pir\u00e1mide invertida y alineaciones personalizadas<\/h3>\n
Cambia sort: 'ascending'<\/code> para crear una pir\u00e1mide invertida, o ajusta funnelAlign<\/code> para alinear las etapas a lo largo del borde izquierdo o derecho:<\/p>\n
\n
\nECharts<\/span>
\n
\n<\/path><\/path><\/svg>
\nEditar ECharts en VPasCode<\/span>
\n<\/a>\n<\/div>\n
\n            
\r\n                                
\r\n                    ECharts<\/span>\r\n                    \r\n                        <\/path><\/path><\/svg>\r\n                        Edit ECharts in VPasCode<\/span>\r\n                    <\/a>\r\n                <\/div>\r\n                                
\r\n                    
option = {\r\n    tooltip: {\r\n        trigger: 'item',\r\n        formatter: '{b}: {c}%'\r\n    },\r\n    legend: {\r\n        top: '5%',\r\n        left: 'center'\r\n    },\r\n    series: [\r\n        {\r\n            name: 'Pir\u00e1mide de conversi\u00f3n',\r\n            type: 'funnel',\r\n            left: '15%',\r\n            top: '18%',\r\n            bottom: '10%',\r\n            width: '70%',\r\n            sort: 'ascending', \/\/ Representa la etapa m\u00e1s peque\u00f1a en la parte superior, la m\u00e1s grande en la parte inferior\r\n            funnelAlign: 'center',\r\n            label: {\r\n                show: true,\r\n                position: 'right'\r\n            },\r\n            data: [\r\n                { value: 20, name: 'Etapa 1: Conciencia' },\r\n                { value: 40, name: 'Etapa 2: Inter\u00e9s' },\r\n                { value: 60, name: 'Etapa 3: Decisi\u00f3n' },\r\n                { value: 80, name: 'Etapa 4: Acci\u00f3n' }\r\n            ]\r\n        }\r\n    ]\r\n};<\/code><\/pre>                <\/div>\r\n                
\r\n                    \r\n                        <\/path><\/path><\/svg>\r\n                        Edit ECharts in VPasCode<\/span>\r\n                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n            \n<\/p><\/div>\n
\n
\n<\/path><\/path><\/svg>
\nEditar ECharts en VPasCode<\/span>
\n<\/a>\n<\/div>\n<\/div>\n
\"\"<\/p>\n
\u00a0<\/p>\n
Ajuste fino del dise\u00f1o y estilo de las etapas<\/h2>\n
Agregar espacios, bordes redondeados y formatos personalizados de etiquetas crea un espacio limpio entre las etapas de conversi\u00f3n.<\/p>\n
1. Espaciado personalizado de etapas y etiquetas de porcentaje<\/h3>\n
Controlar espacio<\/code> el espaciado entre los trapecios y usar formatos personalizados de etiquetas para resaltar el porcentaje de retenci\u00f3n entre etapas:<\/p>\n
\n
\nECharts<\/span>
\n
\n<\/path><\/path><\/svg>
\nEditar ECharts en VPasCode<\/span>
\n<\/a>\n<\/div>\n
\n            
\r\n                                
\r\n                    ECharts<\/span>\r\n                    \r\n                        <\/path><\/path><\/svg>\r\n                        Edit ECharts in VPasCode<\/span>\r\n                    <\/a>\r\n                <\/div>\r\n                                
\r\n                    
option = {\r\n    tooltip: {\r\n        trigger: 'item',\r\n        formatter: '{b}: {c} Usuarios'\r\n    },\r\n    series: [\r\n        {\r\n            name: 'Inscripci\u00f3n de usuarios',\r\n            type: 'funnel',\r\n            left: '10%',\r\n            top: '10%',\r\n            bottom: '10%',\r\n            width: '80%',\r\n            gap: 6, \/\/ Agrega una separaci\u00f3n clara entre etapas\r\n            itemStyle: {\r\n                borderColor: '#ffffff',\r\n                borderWidth: 2,\r\n                borderRadius: 4\r\n            },\r\n            label: {\r\n                show: true,\r\n                position: 'inside',\r\n                formatter: '{b}n{c} ({d}%)',\r\n                color: '#fff',\r\n                fontSize: 12\r\n            },\r\n            data: [\r\n                { value: 5000, name: 'Visitas a la app' },\r\n                { value: 3400, name: 'Inscripciones' },\r\n                { value: 2100, name: 'Configuraci\u00f3n de perfil' },\r\n                { value: 1200, name: 'Primera acci\u00f3n' },\r\n                { value: 800, name: 'Suscriptos' }\r\n            ]\r\n        }\r\n    ]\r\n};<\/code><\/pre>                <\/div>\r\n                
\r\n                    \r\n                        <\/path><\/path><\/svg>\r\n                        Edit ECharts in VPasCode<\/span>\r\n                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n            \n<\/p><\/div>\n
\n
\n<\/path><\/path><\/svg>
\nEditar ECharts en VPasCode<\/span>
\n<\/a>\n<\/div>\n<\/div>\n
\"\"<\/p>\n
\u00a0<\/p>\n
Mejores pr\u00e1cticas estrat\u00e9gicas<\/h2>\n
    \n
  • Mantenga las etapas en secuencia:<\/strong>Los gr\u00e1ficos de embudo dependen de una l\u00f3gica de flujo secuencial. Aseg\u00farese de que los elementos de datos representen procesos paso a paso reales en lugar de categor\u00edas sin relaci\u00f3n.<\/li>\n
  • Use espacio<\/code> para l\u00edmites visuales claros de etapas:<\/strong> Establecer un peque\u00f1o espacio<\/code> (por ejemplo, de 4px a 6px) entre los trapecios evita que los colores adyacentes se mezclen en un solo bloque.<\/li>\n
  • Muestre los porcentajes de etapa:<\/strong> Combine n\u00fameros brutos con porcentajes por paso (por ejemplo, usando {d}%<\/code> en los formatos de etiquetas) para que los usuarios puedan evaluar instant\u00e1neamente las tasas de abandono en cada hito.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
    Cuando se rastrea la p\u00e9rdida progresiva a trav\u00e9s de pasos secuenciales o canales de conversi\u00f3n, el Gr\u00e1fico de embudo es la herramienta visual est\u00e1ndar. Al mostrar los valores como bloques trapezoidales apilados que se estrechan o ensanchan a lo largo…<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":21,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center 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Funnel Chart Guide | VPasCode Text to Diagram Guide<\/title>\n<meta name=\"description\" content=\"Track stage-by-stage conversion metrics using ECharts funnel charts in VPasCode, a free text to diagram tool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vpascode.com\/es\/docs\/vpascode-docs\/funnel-chart-conversion-stages-and-process-drop-off-guide\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ECharts Funnel Chart Guide | VPasCode Text to Diagram Guide\" \/>\n<meta property=\"og:description\" content=\"Track stage-by-stage conversion metrics using ECharts funnel charts in VPasCode, a free text to diagram tool.\" \/>\n<meta property=\"og:url\" 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