{"id":2057,"date":"2026-07-27T02:36:38","date_gmt":"2026-07-27T02:36:38","guid":{"rendered":"https:\/\/www.vpascode.com\/fr\/docs\/uncategorized\/funnel-chart-conversion-stages-and-process-drop-off-guide\/"},"modified":"2026-07-27T02:36:38","modified_gmt":"2026-07-27T02:36:38","slug":"funnel-chart-conversion-stages-and-process-drop-off-guide","status":"publish","type":"ld_docs","link":"https:\/\/www.vpascode.com\/fr\/docs\/vpascode-docs\/funnel-chart-conversion-stages-and-process-drop-off-guide\/","title":{"rendered":"Diagram en entonnoir : \u00e9tapes de conversion et perte progressive du processus"},"content":{"rendered":"

Lors du suivi de la perte progressive \u00e0 travers des \u00e9tapes s\u00e9quentielles ou des pipelines de conversion, le Diagram en entonnoir<\/strong> est l’outil visuel standard. En affichant les valeurs sous forme de blocs trap\u00e9zo\u00efdaux empil\u00e9s qui se resserrent ou s’\u00e9largissent \u00e0 travers les \u00e9tapes, les diagrammes en entonnoir permettent aux utilisateurs d’identifier les points de congestion de conversion, les taux de perte et l’efficacit\u00e9 du processus<\/em> d’un coup d’\u0153il \u2014 par exemple les \u00e9tapes du pipeline de ventes, les parcours de paiement en e-commerce ou les entonnoirs de g\u00e9n\u00e9ration de leads.<\/p>\n

Le fonctionnement des diagrammes en entonnoir<\/h2>\n

Dans Apache ECharts, les diagrammes en entonnoir sont rendus en utilisant type: 'funnel'<\/code>. Chaque objet de donn\u00e9es contient un nom<\/code> et une valeur num\u00e9rique valeur<\/code>. Le moteur trie automatiquement les donn\u00e9es du plus grand au plus petit (ou inversement) et ajuste la largeur de chaque trap\u00e8ze par rapport \u00e0 la valeur maximale de la s\u00e9rie.<\/p>\n

1. Configuration de base<\/h3>\n

Pour cr\u00e9er un diagramme en entonnoir basique, fournissez les \u00e9tapes cat\u00e9gorielles dans votre tableau de donn\u00e9es de s\u00e9rie et d\u00e9finissez type: 'funnel'<\/code>:<\/p>\n

\n
\nECharts<\/span>
\n
\n<\/path><\/path><\/svg>
\nModifier ECharts dans VPasCode<\/span>
\n<\/a>\n<\/div>\n
\n
\r\n
\r\n ECharts<\/span>\r\n \r\n <\/path><\/path><\/svg>\r\n Edit ECharts in VPasCode<\/span>\r\n <\/a>\r\n <\/div>\r\n
\r\n 
option = {\r\n    tooltip: {\r\n        trigger: 'item',\r\n        formatter: '{a} \r\n{b}: {c} ({d}%)'\r\n    },\r\n    legend: {\r\n        top: '5%',\r\n        left: 'center',\r\n        data: ['Demandes', 'Propositions', 'Devis', 'N\u00e9gociations', 'Accords']\r\n    },\r\n    series: [\r\n        {\r\n            name: 'Entonnoir des ventes',\r\n            type: 'funnel',\r\n            left: '10%',\r\n            top: '18%',\r\n            bottom: '10%',\r\n            width: '80%',\r\n            min: 0,\r\n            max: 100,\r\n            minSize: '0%',\r\n            maxSize: '100%',\r\n            sort: 'descending',\r\n            gap: 2,\r\n            label: {\r\n                show: true,\r\n                position: 'inside'\r\n            },\r\n            data: [\r\n                { value: 100, name: 'Demandes' },\r\n                { value: 80, name: 'Propositions' },\r\n                { value: 60, name: 'Devis' },\r\n                { value: 40, name: 'N\u00e9gociations' },\r\n                { value: 20, name: 'Accords' }\r\n            ]\r\n        }\r\n    ]\r\n};<\/code><\/pre>                <\/div>\r\n                
\r\n                    \r\n                        <\/path><\/path><\/svg>\r\n                        Edit ECharts in VPasCode<\/span>\r\n                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n            \n<\/p><\/div>\n
\n
\n<\/path><\/path><\/svg>
\nModifier ECharts dans VPasCode<\/span>
\n<\/a>\n<\/div>\n<\/div>\n
\"\"<\/p>\n
\u00a0<\/p>\n
Techniques structurelles avanc\u00e9es<\/h2>\n
Les diagrammes en entonnoir peuvent \u00eatre personnalis\u00e9s avec des dispositions en pyramide, des alignements d’\u00e9tapes personnalis\u00e9s ou des superpositions de deux entonnoirs pour comparer diff\u00e9rents canaux de conversion.<\/p>\n
1. Disposition en pyramide invers\u00e9e et alignements personnalis\u00e9s<\/h3>\n
Changez sort: 'ascending'<\/code> pour cr\u00e9er une pyramide invers\u00e9e, ou ajustez funnelAlign<\/code> pour aligner les \u00e9tapes sur le bord gauche ou droit :<\/p>\n
\n
\nECharts<\/span>
\n
\n<\/path><\/path><\/svg>
\nModifier ECharts dans VPasCode<\/span>
\n<\/a>\n<\/div>\n
\n            
\r\n                                
\r\n                    ECharts<\/span>\r\n                    \r\n                        <\/path><\/path><\/svg>\r\n                        Edit ECharts in VPasCode<\/span>\r\n                    <\/a>\r\n                <\/div>\r\n                                
\r\n                    
option = {\r\n    tooltip: {\r\n        trigger: 'item',\r\n        formatter: '{b}: {c} %'\r\n    },\r\n    legend: {\r\n        top: '5%',\r\n        left: 'center'\r\n    },\r\n    series: [\r\n        {\r\n            name: 'Pyramide de conversion',\r\n            type: 'funnel',\r\n            left: '15%',\r\n            top: '18%',\r\n            bottom: '10%',\r\n            width: '70%',\r\n            sort: 'ascending', \/\/ Affiche la phase la plus petite en haut, la plus grande en bas\r\n            funnelAlign: 'center',\r\n            label: {\r\n                show: true,\r\n                position: 'right'\r\n            },\r\n            data: [\r\n                { value: 20, name: '\u00c9tape 1 : Connaissance' },\r\n                { value: 40, name: '\u00c9tape 2 : Int\u00e9r\u00eat' },\r\n                { value: 60, name: '\u00c9tape 3 : D\u00e9cision' },\r\n                { value: 80, name: '\u00c9tape 4 : Action' }\r\n            ]\r\n        }\r\n    ]\r\n};<\/code><\/pre>                <\/div>\r\n                
\r\n                    \r\n                        <\/path><\/path><\/svg>\r\n                        Edit ECharts in VPasCode<\/span>\r\n                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n            \n<\/p><\/div>\n
\n
\n<\/path><\/path><\/svg>
\nModifier ECharts dans VPasCode<\/span>
\n<\/a>\n<\/div>\n<\/div>\n
\"\"<\/p>\n
\u00a0<\/p>\n
Affinage du layout et du style des \u00e9tapes<\/h2>\n
Ajouter des espaces, des bords arrondis et des formateurs de libell\u00e9s personnalis\u00e9s cr\u00e9e un espacement propre entre les \u00e9tapes de conversion.<\/p>\n
1. Espacement personnalis\u00e9 des \u00e9tapes et libell\u00e9s de pourcentage<\/h3>\n
Contr\u00f4ler espacement<\/code> l’espacement entre les trap\u00e8zes et utiliser des formateurs de libell\u00e9s personnalis\u00e9s pour mettre en \u00e9vidence le taux de r\u00e9tention de pourcentage \u00e0 travers les \u00e9tapes :<\/p>\n
\n
\nECharts<\/span>
\n
\n<\/path><\/path><\/svg>
\nModifier ECharts dans VPasCode<\/span>
\n<\/a>\n<\/div>\n
\n            
\r\n                                
\r\n                    ECharts<\/span>\r\n                    \r\n                        <\/path><\/path><\/svg>\r\n                        Edit ECharts in VPasCode<\/span>\r\n                    <\/a>\r\n                <\/div>\r\n                                
\r\n                    
option = {\r\n    tooltip: {\r\n        trigger: 'item',\r\n        formatter: '{b}: {c} Utilisateurs'\r\n    },\r\n    series: [\r\n        {\r\n            name: 'Int\u00e9gration des utilisateurs',\r\n            type: 'funnel',\r\n            left: '10%',\r\n            top: '10%',\r\n            bottom: '10%',\r\n            width: '80%',\r\n            gap: 6, \/\/ Ajoute une s\u00e9paration claire entre les \u00e9tapes\r\n            itemStyle: {\r\n                borderColor: '#ffffff',\r\n                borderWidth: 2,\r\n                borderRadius: 4\r\n            },\r\n            label: {\r\n                show: true,\r\n                position: 'inside',\r\n                formatter: '{b}n{c} ({d}%)',\r\n                color: '#fff',\r\n                fontSize: 12\r\n            },\r\n            data: [\r\n                { value: 5000, name: 'Visites d'application' },\r\n                { value: 3400, name: 'Inscriptions' },\r\n                { value: 2100, name: 'Configuration du profil' },\r\n                { value: 1200, name: 'Premi\u00e8re action' },\r\n                { value: 800, name: 'Abonn\u00e9s' }\r\n            ]\r\n        }\r\n    ]\r\n};<\/code><\/pre>                <\/div>\r\n                
\r\n                    \r\n                        <\/path><\/path><\/svg>\r\n                        Edit ECharts in VPasCode<\/span>\r\n                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n            \n<\/p><\/div>\n
\n
\n<\/path><\/path><\/svg>
\nModifier ECharts dans VPasCode<\/span>
\n<\/a>\n<\/div>\n<\/div>\n
\"\"<\/p>\n
\u00a0<\/p>\n
Meilleures pratiques strat\u00e9giques<\/h2>\n
    \n
  • Garder les \u00e9tapes dans l’ordre s\u00e9quentiel :<\/strong>Les diagrammes en entonnoir reposent sur une logique de flux s\u00e9quentiel. Assurez-vous que les \u00e9l\u00e9ments de donn\u00e9es repr\u00e9sentent des processus \u00e9tape par \u00e9tape r\u00e9els plut\u00f4t que des cat\u00e9gories sans lien.<\/li>\n
  • Utilisez espacement<\/code> pour des limites visuelles claires des \u00e9tapes :<\/strong> D\u00e9finir un petit espacement<\/code> (par exemple, 4px \u00e0 6px) entre les trap\u00e8zes emp\u00eache les couleurs adjacentes de se fondre ensemble en un seul bloc.<\/li>\n
  • Afficher les pourcentages par \u00e9tape :<\/strong> Combinez les nombres bruts avec les pourcentages par \u00e9tape (par exemple, en utilisant {d}%<\/code> dans les formateurs de libell\u00e9s) afin que les utilisateurs puissent \u00e9valuer instantan\u00e9ment les taux de perte \u00e0 chaque \u00e9tape.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
    Lors du suivi de la perte progressive \u00e0 travers des \u00e9tapes s\u00e9quentielles ou des pipelines de conversion, le Diagram en entonnoir est l’outil visuel standard. En affichant les valeurs sous forme de blocs trap\u00e9zo\u00efdaux empil\u00e9s qui se resserrent ou s’\u00e9largissent…<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":21,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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Funnel Chart Guide | VPasCode Text to Diagram Guide<\/title>\n<meta name=\"description\" content=\"Track stage-by-stage conversion metrics using ECharts funnel charts in VPasCode, a free text to diagram tool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vpascode.com\/fr\/docs\/vpascode-docs\/funnel-chart-conversion-stages-and-process-drop-off-guide\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ECharts Funnel Chart Guide | VPasCode Text to Diagram Guide\" \/>\n<meta property=\"og:description\" content=\"Track stage-by-stage conversion metrics using ECharts funnel charts in VPasCode, a free text to diagram tool.\" \/>\n<meta property=\"og:url\" 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