{"id":2053,"date":"2026-07-27T02:36:38","date_gmt":"2026-07-27T02:36:38","guid":{"rendered":"https:\/\/www.vpascode.com\/pt\/docs\/uncategorized\/funnel-chart-conversion-stages-and-process-drop-off-guide\/"},"modified":"2026-07-27T02:36:38","modified_gmt":"2026-07-27T02:36:38","slug":"funnel-chart-conversion-stages-and-process-drop-off-guide","status":"publish","type":"ld_docs","link":"https:\/\/www.vpascode.com\/pt\/docs\/vpascode-docs\/funnel-chart-conversion-stages-and-process-drop-off-guide\/","title":{"rendered":"Gr\u00e1fico de Funil: Etapas de Convers\u00e3o e Queda no Processo"},"content":{"rendered":"

Quando rastreia a queda progressiva em etapas sequenciais ou pipelines de convers\u00e3o, o Gr\u00e1fico de Funil<\/strong> \u00e9 a ferramenta visual padr\u00e3o. Ao exibir valores como blocos trapezoidais empilhados que se estreitam ou alargam ao longo das etapas, os gr\u00e1ficos de funil permitem que os usu\u00e1rios identifiquem blocos de convers\u00e3o, taxas de queda e efici\u00eancia do processo<\/em> de primeira vista\u2014como etapas do pipeline de vendas, fluxos de checkout de e-commerce ou funis de gera\u00e7\u00e3o de leads.<\/p>\n

Os Mecanismos dos Gr\u00e1ficos de Funil<\/h2>\n

No Apache ECharts, os gr\u00e1ficos de funil s\u00e3o renderizados usando type: 'funnel'<\/code>. Cada objeto de dados cont\u00e9m um nome<\/code> e um valor num\u00e9rico valor<\/code>. O motor classifica automaticamente os dados do maior para o menor (ou vice-versa) e escala a largura de cada trapezoide em rela\u00e7\u00e3o ao valor m\u00e1ximo na s\u00e9rie.<\/p>\n

1. Configura\u00e7\u00e3o B\u00e1sica<\/h3>\n

Para construir um gr\u00e1fico de funil b\u00e1sico, forne\u00e7a as etapas da categoria dentro do array de dados da s\u00e9rie e defina type: 'funnel'<\/code>:<\/p>\n

\n
\nECharts<\/span>
\n
\n<\/path><\/path><\/svg>
\nEdite o ECharts no VPasCode<\/span>
\n<\/a>\n<\/div>\n
\n
\r\n
\r\n ECharts<\/span>\r\n \r\n <\/path><\/path><\/svg>\r\n Edit ECharts in VPasCode<\/span>\r\n <\/a>\r\n <\/div>\r\n
\r\n 
option = {\r\n    tooltip: {\r\n        trigger: 'item',\r\n        formatter: '{a} \r\n{b}: {c} ({d}%)'\r\n    },\r\n    legend: {\r\n        top: '5%',\r\n        left: 'center',\r\n        data: ['Consultas', 'Propostas', 'Or\u00e7amentos', 'Negocia\u00e7\u00f5es', 'Acordos']\r\n    },\r\n    series: [\r\n        {\r\n            name: 'Funil de Vendas',\r\n            type: 'funnel',\r\n            left: '10%',\r\n            top: '18%',\r\n            bottom: '10%',\r\n            width: '80%',\r\n            min: 0,\r\n            max: 100,\r\n            minSize: '0%',\r\n            maxSize: '100%',\r\n            sort: 'descending',\r\n            gap: 2,\r\n            label: {\r\n                show: true,\r\n                position: 'inside'\r\n            },\r\n            data: [\r\n                { value: 100, name: 'Consultas' },\r\n                { value: 80, name: 'Propostas' },\r\n                { value: 60, name: 'Or\u00e7amentos' },\r\n                { value: 40, name: 'Negocia\u00e7\u00f5es' },\r\n                { value: 20, name: 'Acordos' }\r\n            ]\r\n        }\r\n    ]\r\n};<\/code><\/pre>                <\/div>\r\n                
\r\n                    \r\n                        <\/path><\/path><\/svg>\r\n                        Edit ECharts in VPasCode<\/span>\r\n                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n            \n<\/p><\/div>\n
\n
\n<\/path><\/path><\/svg>
\nEdite o ECharts no VPasCode<\/span>
\n<\/a>\n<\/div>\n<\/div>\n
\"\"<\/p>\n
\u00a0<\/p>\n
T\u00e9cnicas Estruturais Avan\u00e7adas<\/h2>\n
Os gr\u00e1ficos de funil podem ser personalizados com layouts em pir\u00e2mide, alinhamentos personalizados de etapas ou sobreposi\u00e7\u00f5es duplas de funis para comparar canais de convers\u00e3o diferentes.<\/p>\n
1. Layout de Pir\u00e2mide Invertida e Alinhamentos Personalizados<\/h3>\n
Altere sort: 'ascending'<\/code> para criar uma pir\u00e2mide invertida, ou ajuste funnelAlign<\/code> para alinhar as etapas na borda esquerda ou direita:<\/p>\n
\n
\nECharts<\/span>
\n
\n<\/path><\/path><\/svg>
\nEditar ECharts no VPasCode<\/span>
\n<\/a>\n<\/div>\n
\n            
\r\n                                
\r\n                    ECharts<\/span>\r\n                    \r\n                        <\/path><\/path><\/svg>\r\n                        Edit ECharts in VPasCode<\/span>\r\n                    <\/a>\r\n                <\/div>\r\n                                
\r\n                    
option = {\r\n    tooltip: {\r\n        trigger: 'item',\r\n        formatter: '{b}: {c}%'\r\n    },\r\n    legend: {\r\n        top: '5%',\r\n        left: 'center'\r\n    },\r\n    series: [\r\n        {\r\n            name: 'Pir\u00e2mide de Convers\u00e3o',\r\n            type: 'funil',\r\n            left: '15%',\r\n            top: '18%',\r\n            bottom: '10%',\r\n            width: '70%',\r\n            sort: 'ascending', \/\/ Renderiza a etapa menor no topo, a maior na parte inferior\r\n            funnelAlign: 'center',\r\n            label: {\r\n                show: true,\r\n                position: 'right'\r\n            },\r\n            data: [\r\n                { value: 20, name: 'Etapa 1: Consci\u00eancia' },\r\n                { value: 40, name: 'Etapa 2: Interesse' },\r\n                { value: 60, name: 'Etapa 3: Decis\u00e3o' },\r\n                { value: 80, name: 'Etapa 4: A\u00e7\u00e3o' }\r\n            ]\r\n        }\r\n    ]\r\n};<\/code><\/pre>                <\/div>\r\n                
\r\n                    \r\n                        <\/path><\/path><\/svg>\r\n                        Edit ECharts in VPasCode<\/span>\r\n                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n            \n<\/p><\/div>\n
\n
\n<\/path><\/path><\/svg>
\nEditar ECharts no VPasCode<\/span>
\n<\/a>\n<\/div>\n<\/div>\n
\"\"<\/p>\n
\u00a0<\/p>\n
Afinando o Layout e o Estilo das Etapas<\/h2>\n
Adicionar espa\u00e7amentos, bordas arredondadas e formatadores personalizados de r\u00f3tulos cria espa\u00e7amento limpo entre as etapas de convers\u00e3o.<\/p>\n
1. Espa\u00e7amento Personalizado das Etapas e R\u00f3tulos de Porcentagem<\/h3>\n
Controle espa\u00e7amento<\/code> o espa\u00e7amento entre os trap\u00e9zios e use formatadores personalizados de r\u00f3tulos para destacar a reten\u00e7\u00e3o percentual entre as etapas:<\/p>\n
\n
\nECharts<\/span>
\n
\n<\/path><\/path><\/svg>
\nEditar ECharts no VPasCode<\/span>
\n<\/a>\n<\/div>\n
\n            
\r\n                                
\r\n                    ECharts<\/span>\r\n                    \r\n                        <\/path><\/path><\/svg>\r\n                        Edit ECharts in VPasCode<\/span>\r\n                    <\/a>\r\n                <\/div>\r\n                                
\r\n                    
option = {\r\n    tooltip: {\r\n        trigger: 'item',\r\n        formatter: '{b}: {c} Usu\u00e1rios'\r\n    },\r\n    series: [\r\n        {\r\n            name: 'Onboarding de Usu\u00e1rios',\r\n            type: 'funil',\r\n            left: '10%',\r\n            top: '10%',\r\n            bottom: '10%',\r\n            width: '80%',\r\n            gap: 6, \/\/ Adiciona separa\u00e7\u00e3o clara entre as etapas\r\n            itemStyle: {\r\n                borderColor: '#ffffff',\r\n                borderWidth: 2,\r\n                borderRadius: 4\r\n            },\r\n            label: {\r\n                show: true,\r\n                position: 'inside',\r\n                formatter: '{b}n{c} ({d}%)',\r\n                color: '#fff',\r\n                fontSize: 12\r\n            },\r\n            data: [\r\n                { value: 5000, name: 'Visitas ao App' },\r\n                { value: 3400, name: 'Cadastros' },\r\n                { value: 2100, name: 'Configura\u00e7\u00e3o de Perfil' },\r\n                { value: 1200, name: 'Primeira A\u00e7\u00e3o' },\r\n                { value: 800, name: 'Assinados' }\r\n            ]\r\n        }\r\n    ]\r\n};<\/code><\/pre>                <\/div>\r\n                
\r\n                    \r\n                        <\/path><\/path><\/svg>\r\n                        Edit ECharts in VPasCode<\/span>\r\n                    <\/a>\r\n                <\/div>\r\n            <\/div>\r\n            \n<\/p><\/div>\n
\n
\n<\/path><\/path><\/svg>
\nEditar ECharts no VPasCode<\/span>
\n<\/a>\n<\/div>\n<\/div>\n
\"\"<\/p>\n
\u00a0<\/p>\n
Melhores Pr\u00e1ticas Estrat\u00e9gicas<\/h2>\n
    \n
  • Mantenha as Etapas em Sequ\u00eancia:<\/strong> Os gr\u00e1ficos de funil dependem da l\u00f3gica de fluxo sequencial. Certifique-se de que os itens de dados representem processos passo a passo reais, e n\u00e3o categorias desconexas.<\/li>\n
  • Use espa\u00e7amento<\/code> para limites visuais claros das etapas:<\/strong> Definir um pequeno espa\u00e7amento<\/code> (por exemplo, 4px a 6px) entre os trap\u00e9zios evita que cores adjacentes se fundam em um \u00fanico bloco.<\/li>\n
  • Exiba as Porcentagens das Etapas:<\/strong> Combine n\u00fameros brutos com porcentagens por etapa (por exemplo, usando {d}%<\/code> nos formatadores de r\u00f3tulos) para que os usu\u00e1rios possam avaliar instantaneamente as taxas de rejei\u00e7\u00e3o em cada marco.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"
    Quando rastreia a queda progressiva em etapas sequenciais ou pipelines de convers\u00e3o, o Gr\u00e1fico de Funil \u00e9 a ferramenta visual padr\u00e3o. Ao exibir valores como blocos trapezoidais empilhados que se estreitam ou alargam ao longo das etapas, os gr\u00e1ficos de…<\/p>\n","protected":false},"author":3,"featured_media":0,"parent":0,"menu_order":21,"template":"","meta":{"inline_featured_image":false,"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center 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Funnel Chart Guide | VPasCode Text to Diagram Guide<\/title>\n<meta name=\"description\" content=\"Track stage-by-stage conversion metrics using ECharts funnel charts in VPasCode, a free text to diagram tool.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.vpascode.com\/pt\/docs\/vpascode-docs\/funnel-chart-conversion-stages-and-process-drop-off-guide\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ECharts Funnel Chart Guide | VPasCode Text to Diagram Guide\" \/>\n<meta property=\"og:description\" content=\"Track stage-by-stage conversion metrics using ECharts funnel charts in VPasCode, a free text to diagram tool.\" \/>\n<meta property=\"og:url\" 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